E-commerce is slowly changing the way how business is done. Wholesalers have more confidence in venturing into the retail sector through e-commerce. Retailers are equally confident about bulk orders and achieving economies of scale by tapping the online markets. Not only is this slowly bridging the divide between Wholesalers and Retailers, but it is also cutting across geographic boundaries and allowing access to new markets with a huge potential. Earlier, a silk boutique from New York wouldn’t even imagine buying silk from an Indian vendor in Kashmir. However, with the evolution of technology and the internet, it is quite common for such trade to happen on a regular basis. We are often asked by our existing clients, who want to push their business online, whether e-commerce is a profitable or feasible venture. The answer depends on a couple of factors. An important point to note is that most online sellers are not the manufacturers of the products that they are selling. They are only ...

Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news. But why Google news in particular? Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you. Since you’re already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways. Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in. Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have ar...

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Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates. The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account. Try AWeber for $1 STEP 1: Set Up Sales Tracking First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast. You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps. Once you’re ready, it’s time for… STEP 2: Tweak Your Promotional Broadcast Start w...

Could you answer the question ‘What is article marketing’ with authority and confidence? Likely not, and nor are you likely to know how to submit articles to the article directories and websites most likely to bring you the highest return in terms of visitors and ultimate sales. What Is Article Marketing Article marketing is the process of writing articles for online publication, and using these articles to market or advertise your websites and individual web pages online so as to attract traffic to these pages. Article marketing involves several stages, each requiring a specific skill such as your writing ability and your knowledge of how to submit articles to the more important forms of publication. Although to become adept in either of these is a skill well worth possessing, being knowledgeable in both can make you a great deal of money if traffic to your site is liable to help you achieve that. Here are the stages involved in article marketing, presented in the order that you would...

  Can you sell something that you don’t own or don’t have the legal right to? No, of course not. Yet, I see entrepreneurs try to do it every day. Entrepreneurs sell themselves. They sell their vision, their skills, and their products. So what’s the problem? Of course they have the right to sell themselves in this way. The question is, do they own it? Do they fully believe in what their product or service does? Do they really believe in themselves? Do they really own the power of what they are selling? Until you own it, nobody can buy it. A client of mine shared her marketing message with me. It wasn’t clear, exciting or compelling. We worked to strengthen it based on the results her clients were experiencing, through working with her, along with the knowledge and experience she brings to the table. We came up with a new message. It was clear and direct; it conveyed exactly what she did and what someone working with her could expect. Then she said, “Wow, I don’t know if I can say that.”...

You may be thinking that there is no point in posting content on other websites. After all, the point is to beat them and have people come to your site rather than theirs, right? Well, this is faulty logic. The below article will outline the many advantages of guest blogging on other websites. The first advantage that posting your content on other websites brings is that you will gain additional exposure. There are millions upon millions of people who browse the Internet; however, you are not going to attract them all. Other websites will likely have different guests who do not know your website exists. As a result, by posting on other websites, people may see your content who have never seen it before. If they are impressed by what they see, they may decide to check out your site, which will just grow your number of guests. Another advantage of guest blogging is that you can increase your number of back links. Back links are incoming links on a site or blog. They are important fo...