Skip to main content

Until You Own It

 


imagesCan you sell something that you don’t own or don’t have the legal right to?


No, of course not.


Yet, I see entrepreneurs try to do it every day.


Entrepreneurs sell themselves. They sell their vision, their skills, and their products.


So what’s the problem? Of course they have the right to sell themselves in this way.


The question is, do they own it?


Do they fully believe in what their product or service does? Do they really believe in themselves? Do they really own the power of what they are selling?


Until you own it, nobody can buy it.


A client of mine shared her marketing message with me. It wasn’t clear, exciting or compelling. We worked to strengthen it based on the results her clients were experiencing, through working with her, along with the knowledge and experience she brings to the table.


We came up with a new message. It was clear and direct; it conveyed exactly what she did and what someone working with her could expect.


Then she said, “Wow, I don’t know if I can say that.”


No wonder her business wasn’t doing well. No wonder her sales conversations weren’t converting prospects to clients; she didn’t own her own message. If she didn’t believe in herself, nobody else would.


Until YOU own it, nobody can buy it.


This shows up in the lives of entrepreneurs in one of two ways.


They either water down their message so much that they do believe it (like my client did) or they use the stronger message, that they don’t believe. In either case the result is the same. No sale.


So what can you do to change this? Try this simple 30-minute exercise to help you own yourself.


Step 1: Take 10 minutes to figure out exactly what your clients get by working with you or using your products. Dig deep. For instance, your clients may make money or lose weight but it goes beyond that. They make money so that they can take their family on vacation. Or they lose weight so they gain confidence and get a promotion at work.


Step 2: Take 10 minutes to create a list of all the reasons you are qualified to help your ideal client right now, BEFORE you get your next degree or five more clients. Include all of your experience. For example, I bring in my background on Wall Street, my experience as a coach, my life and a mother, a wife and friend, my love of baking and the outdoors to every conversation I have.


Step 3: Take 5 minutes to review what you have written. Read it aloud. Print it out.


Step 4: Use the final 5 minutes to share it with someone and have him read it to you. Take it in. This is what you have to offer. This is why someone needs to work with you.


Own it, then sell it!


Do you own what you’re selling? If not, what do you need to do to take ownership of it?



Until You Own It

Comments

Post a Comment

Popular posts from this blog

How to Build a Business Using AI (Without Being a Tech Person)

 Let's get one thing out of the way right now. When most people hear "AI-powered business," they picture a Silicon Valley tech bro with three monitors, a hoodie, and a venture capital check. They picture complexity. They picture code. They picture someone who is very much not them. But that story is outdated — and it's costing people like you real opportunity. In 2026, building a business with AI doesn't require any technical background. It requires curiosity, a clear idea of what problem you want to solve, and the willingness to learn a few new tools. That's it. This post is going to walk you through exactly how to do it — step by step, plain language, no fluff. Welcome to the Smarter Hustle. First, Let's Talk About What AI Actually Does for Your Business Before we dive into tools, it's important to understand why AI changes the game for everyday entrepreneurs. Think about what it used to cost to start a real business. You needed a website — that me...
Post a Comment
Read more

How to Start a Social Media Management Agency in 2026

  5 clients. $2,000 each. That's a $10,000-per-month agency — built from your laptop. Here's a number worth sitting with for a moment. The social media management market is worth $33.39 billion in 2025 and projected to hit $192.73 billion by 2033, growing at a 24.5% CAGR. Tech Times That's not a saturated market. That's a market expanding so fast that new agencies — solo operators, boutique shops, bedroom-based businesses — are carving out profitable niches every single day without competing head-to-head with the big players. And the barrier to entry? You don't need an office, a degree, or massive startup capital. A laptop, an internet connection, and the right skills are genuinely enough to start. The median startup cost is approximately $1,260. Tech Times One thousand two hundred and sixty dollars. For a business with 50–70% profit margins. This post is your complete, no-fluff guide to starting a social media management agency in 2026 — what to charge, wh...
Post a Comment
Read more

Laid Off? Why 2026 Is the Best Time to Start Your Hustle

The door they closed might be the best one that ever opened for you.  Nobody plans for the moment it happens. One day you're on a call, checking emails, making plans. Then next, you're staring at a calendar invite with no context, HR's name in the subject line, and a sinking feeling that you already know what it means. If that's been you — recently or even just in the back of your mind as a fear — this post is for you. Because what nobody tells you in the middle of that shock is this: you just became a candidate for something far bigger than your next job. You became a candidate for your own business. And in 2026, there has never been a better time to say yes to that. What's Actually Happening Out There Right Now Let's name the moment we're in, because it's unprecedented. Tech layoffs in early 2026 exceeded 45,000 globally — with over 30,000 in the U.S. alone — as companies restructured operations to prioritize AI investments . Tech Times The names on ...
Post a Comment
Read more