3 Steps to More Sales By Split Testing

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most

purchases. With a little setup, you can do this right in your AWeber account.

Try AWeber for $1

STEP 1:

Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

STEP 2:

Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

Your call to action.

Is your design eye-catching enough? Would different words be more compelling? Should it move above the fold (the point where readers need to scroll to see more)?

Your text-to-image ratio.

Experts recommend a blend of 60% text to 40% images to illustrate your message while avoiding spam traps.

Your pre-header.

Do you have a white listing request? A link to your newsletter online? A unsubscribe link?

Your format.

Are you using the best layout for your content? Or should you try one of these options instead?

Your images and copy.

Are you presenting your product or service in the best possible light? Or would your readers respond better to something else?

STEP 3:

Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

Can You Have More Sales, Too?

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

Helping over businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.

3 Steps to More Sales By Split Testing

Comments

How to Build a Business Using AI (Without Being a Tech Person)

Let's get one thing out of the way right now. When most people hear "AI-powered business," they picture a Silicon Valley tech bro with three monitors, a hoodie, and a venture capital check. They picture complexity. They picture code. They picture someone who is very much not them. But that story is outdated — and it's costing people like you real opportunity. In 2026, building a business with AI doesn't require any technical background. It requires curiosity, a clear idea of what problem you want to solve, and the willingness to learn a few new tools. That's it. This post is going to walk you through exactly how to do it — step by step, plain language, no fluff. Welcome to the Smarter Hustle. First, Let's Talk About What AI Actually Does for Your Business Before we dive into tools, it's important to understand why AI changes the game for everyday entrepreneurs. Think about what it used to cost to start a real business. You needed a website — that me...

How to Start a Social Media Management Agency in 2026

5 clients. $2,000 each. That's a $10,000-per-month agency — built from your laptop. Here's a number worth sitting with for a moment. The social media management market is worth $33.39 billion in 2025 and projected to hit $192.73 billion by 2033, growing at a 24.5% CAGR. Tech Times That's not a saturated market. That's a market expanding so fast that new agencies — solo operators, boutique shops, bedroom-based businesses — are carving out profitable niches every single day without competing head-to-head with the big players. And the barrier to entry? You don't need an office, a degree, or massive startup capital. A laptop, an internet connection, and the right skills are genuinely enough to start. The median startup cost is approximately $1,260. Tech Times One thousand two hundred and sixty dollars. For a business with 50–70% profit margins. This post is your complete, no-fluff guide to starting a social media management agency in 2026 — what to charge, wh...

Laid Off? Why 2026 Is the Best Time to Start Your Hustle

The door they closed might be the best one that ever opened for you. Nobody plans for the moment it happens. One day you're on a call, checking emails, making plans. Then next, you're staring at a calendar invite with no context, HR's name in the subject line, and a sinking feeling that you already know what it means. If that's been you — recently or even just in the back of your mind as a fear — this post is for you. Because what nobody tells you in the middle of that shock is this: you just became a candidate for something far bigger than your next job. You became a candidate for your own business. And in 2026, there has never been a better time to say yes to that. What's Actually Happening Out There Right Now Let's name the moment we're in, because it's unprecedented. Tech layoffs in early 2026 exceeded 45,000 globally — with over 30,000 in the U.S. alone — as companies restructured operations to prioritize AI investments . Tech Times The names on ...

Search This Blog