E-commerce is slowly changing the way how business is done. Wholesalers have more confidence in venturing into the retail sector through e-commerce. Retailers are equally confident about bulk orders and achieving economies of scale by tapping the online markets. Not only is this slowly bridging the divide between Wholesalers and Retailers, but it is also cutting across geographic boundaries and allowing access to new markets with a huge potential. Earlier, a silk boutique from New York wouldn’t even imagine buying silk from an Indian vendor in Kashmir. However, with the evolution of technology and the internet, it is quite common for such trade to happen on a regular basis. We are often asked by our existing clients, who want to push their business online, whether e-commerce is a profitable or feasible venture. The answer depends on a couple of factors. An important point to note is that most online sellers are not the manufacturers of the products that they are selling. They are only ...

Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news. But why Google news in particular? Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you. Since you’re already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways. Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in. Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have ar...